"Everyone here at Beaute' Ange' would love to thank you for allowing us to be a part of your special occasion! Have fun, be safe and live life. Don't forget to send us a pic! -Beaute' Ange'."
That short yet sincere statement is what each customer who has purchased a dress from the store recieves on a Beaute' Ange' postcard, along with a personal greeting like, ''Hi Cierra!" along the top. I was able to do this on hand on my last visit to the store. It was a little slow in business, so my sponsor felt it was a great time to get some 'Thank You' notes done to send out. I was informed before that they do this to make the customer feel appreciated and more importantly, comfortable to come back again. Because lets face it, there are other stores around who can have our business. It isn't an obligation for the customer to not only come in, but purchase something from the store. So, we thank them for letting us be a part of their special affair. More and more I begin to realise that it is so many ways to get AND keep a customers happy and satisfied by the 'small things'. ♥
(BTW, I added the address onto the back of the card above. ;])
What a great customer service move! This added touch is not only polite on the part of Beaute' Ange', but it also cements relationships. Customers really are more likely to come back, and what's more, they'll probably recommend the place to their friends. You simply don't get this treatment in the mall.
ReplyDeleteI worked as a manager in the printing business for years before I became a teacher and I taught my team to appreciate the customers and treat them well.
I used to read a lot of customer service books. This one was my favorite:
http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163